Google reports that it has expanded the Kormo Jobs vacancy app to India. With this, the search giant appears not only to lend a helping hand to millions of starters in the Indian labor market, but also to counterbalance LinkedIn (Microsoft).
The company first launched Kormo Jobs in Bangladesh in 2018 and launched it in Indonesia last year. Last year, Google made Kormo Jobs available in India under the name Jobs as a Spot.
Google says that companies like Zomato and Dunzo have now placed more than 2 million verified jobs on the platform. Google is also an investor in the Dunzo delivery service.
Kormo Jobs is not only a digital vacancy bank, but also helps job seekers acquire new skills such as writing an effective resume.
The introduction of Kormo Jobs illustrates a growing interest on the part of Google to monetize some work-related searches. The company already launched a search engine for US jobs in 2017. This product has since been brought to various markets. Earlier this month, Google introduced virtual business cards in India.
Google’s push is expected to hurt LinkedIn, especially given that LinkedIn isn’t strongly represented in emerging markets like India. In India, LinkedIn had about 24 million monthly active users on Android in July, up from about 22 million in the same period a year ago. Google reaches about 400 million users in India.
Regardless, an app that helps people find jobs would serve tens of millions of Indians as the nation reports record high unemployment rates as a result of the corona pandemic.